The average book sells 300 copies and doesn’t change the career—or life—of its author whatsoever. Instead, it becomes a shelf decoration, just one that happened to take a lot of money or effort to create.
It doesn’t have to be this way. After all, you probably already have a lot on your shelves!
Whether you’re ready to share your expertise with the world, want to launch a book that will serve you for your entire career or are tired of releasing books that don’t do anything to help your business, On Good Authority: 7 Steps to Prepare, Promote and Profit from a How-To Book that Makes You the Go-To Expert is for you.
It is for both business owners who would like to showcase their authority as well as writers who want to build a business from a book.
Culled from hundreds of interviews with top founders, CEOs, thought leaders and authors like Robert Greene, Chris Voss and Jay Abraham, On Good Authority walks you through a proven system for planning, promoting and profiting from your own how-to book while also breaking down how this kind of book can build your authority in ways nothing else can.
While the 7 steps should be followed in order, continuing to practice all of them before, during and after your book launch will serve you for the rest of your career.
In this book, you’ll see examples of multiple people who have followed these steps and grown successful businesses as a result, and also learn how to:
Find an idea that will attract your ideal client so you can actually generate income from your book
Nurture an audience while your book is being written so you have eager readers when you launch
Break into the media big leagues by scoring appearances on shows like Today and Good Morning America
Land podcast interviews that can lead to big book sales
Create and secure paid speaking gigs with your newfound authority
Have a tool that builds your business 24-7 for the rest of your life, without ever asking for a raise or complaining
While there are many free tools and YouTube videos out there on these topics, none have been by a New York Times bestselling author who has been in the publishing industry for decades. None have come from someone who has interviewed hundreds of experts on the topic. And none are penned by someone who has built a 7-figure business from her books.
As 48 Laws of Power author Robert Greene says in this book, “A book is the royal path to any kind of success you want in life.”
Still, the royal path requires very specific steps (but no curtseys).
Learn what they are by buying On Good Authority today.